Ünlü Ziraat, one of Turkey’s leading agricultural equipment manufacturers, has undertaken a significant project as part of Breast Cancer Awareness Day and International Day of Rural Women. Demonstrating its commitment to corporate social responsibility, the company has introduced the “Pink Plow” project. To raise awareness of breast cancer and encourage community involvement, one of its products, the plow, has been produced in a special pink color.
All proceeds from the sale of this unique pink plow will be donated to the Türkiye Breast Health Foundation. This project aims to contribute to women’s health and increase awareness of breast cancer. It is planned to be an annual event, with new initiatives being developed in the coming years.
Ali Bayrakçeken, General Manager of Ünlü Ziraat, stated, “We are honored to contribute to women’s health and raise public awareness. With the Pink Plow project, we aim to support not only the agricultural sector but also women’s health. We hope that this meaningful project will contribute to the fight against breast cancer.” Bayrakçeken also emphasized International Day of Rural Women, saying, “We respect the labor of women farmers who are the backbone of agriculture and it is our top priority to protect their health. This project is a testament to our support for them.”
Halit Ünlü, Chairman of the Board of Directors of Ünlü Ziraat, expressed his thoughts on the project, saying, “We want to crown our experience and success in the agricultural sector with social responsibility projects. The Pink Plow Project is a demonstration of our commitment to women’s health. As the Ünlü Ziraat family, our greatest goal is to raise awareness in society and stand by our women with this project.” Highlighting International Day of Rural Women, Halit Ünlü said, “Women farmers are the unsung heroes of agriculture. It is our pride to contribute to their health and well-being.”
Breast cancer is one of the most common types of cancer among women worldwide, and early detection can save lives. To raise awareness of this important issue, the support of all stakeholders in the agricultural sector and society is sought.
Ünlü Ziraat would like to thank everyone for their interest and support in the Pink Plow project. On International Day of Rural Women, we are grateful to all women farmers and are always by their side.